In a thrilling announcement for fragrance enthusiasts and Melanie Martinez fans alike, Flower Shop Perfumes Co. has revealed the highly anticipated relaunch of Cry Baby Perfume Milk. This iconic scent, originally released in 2016, is making its comeback to celebrate the 10th anniversary of Martinez’s double-platinum album, Cry Baby. The pre-sale kicked off on August 4, 2025, and the excitement is palpable as fans finally get their hands on this cult-favorite fragrance after years of scarcity.
The original Cry Baby Perfume Milk gained a devoted following, with its unique milky, strawberry gourmand profile becoming a collector’s item, reselling for over $1,000 on secondary markets. After being sold out for five years and countless fan petitions flooding social media, Martinez and Flower Shop Perfumes Co. have answered the call. The relaunched fragrance, priced at $175 for a larger 100ml bottle (up from the original 75ml), retains its signature scent and iconic baby bottle design, now upgraded with a magnetic cap for a more luxurious experience.
Melanie Martinez shared her excitement, saying, “To celebrate Cry Baby’s 10-year anniversary, my favorite milky, strawberry, complex gourmand fragrance is finally back! I’ve prayed for this moment, and I know a lot of people have been waiting for it as well.” The scent, crafted with perfumer Catherine Selig, features top notes of strawberry, milk, and forest fruits, powdery middle notes, and a warm caramel and woody base.
This relaunch builds on the successful partnership between Martinez and Flower Shop Perfumes Co., who previously collaborated on Portals Parfums, inspired by Martinez’s third studio album, Portals. Isaac Lekach, Co-Founder & CEO of Flower Shop, expressed his enthusiasm: “Bringing back this iconic fragrance has been an absolute honor and privilege. This perfume was my introduction to Melanie Martinez’s incomparable creativity.”
Available exclusively at portalsparfums.com, Cry Baby Perfume Milk marks the first of many surprises planned to commemorate the Cry Baby album’s milestone anniversary. Fans can expect the same immersive artistry that Martinez is known for, blending scent, music, and storytelling into a singular experience.
For more details, check out the official press release here.
