Touchland, renowned for revolutionizing the hand sanitizer market, has announced its strategic expansion into the fragrance category with the launch of Power Essence Body and Hair Mists, scheduled for release on February 3rd. This marks a significant evolution for the brand, which has built its reputation on combining functionality with sophisticated design.
The new Power Essence collection maintains Touchland’s commitment to premium formulation while introducing multifunctional fragrances designed for both body and hair application. The line features eight distinct scents, each crafted to create immersive sensory experiences that enhance mood and transport users to new destinations.
In a notable advancement for the fragrance category, these mists incorporate skincare-grade ingredients, including niacinamide, hyaluronic acid, and panthenol. This innovative formulation provides calming, soothing, and hydrating benefits for both skin and hair, elevating the product beyond traditional fragrance offerings.
Andrea Lisbona, Touchland’s founder, emphasizes the strategic nature of this expansion: “We started with hand sanitizer, but our goal has always been to look for those categories that are cross-generational, for every gender.” This philosophy is reflected in the product’s design, which features the brand’s signature minimalist, rectangular packaging that has become synonymous with Touchland’s aesthetic.
The new mists boast several technical innovations, including a specialized micro-mist delivery system that ensures even distribution. The formula adheres to modern consumer preferences, being cruelty-free and developed with clean ingredients, while avoiding artificial colors. The travel-friendly, TSA-approved packaging makes it particularly appealing for the mobile consumer.
Interested consumers can join the waitlist through Touchland’s official website ahead of the February 3rd launch. This expansion represents a natural progression for the brand, which has experienced remarkable growth since its inception, including successful partnerships with major retailers like Sephora and Ulta Beauty.
